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A Shining Past; capturing Cor Jesu

A Brilliant Future

e’ve all asked it. We’ve all answered The goal: to increase awareness of Cor Jesu in the
Wit. The famous question unique to community by building a cohesive, modern story
our city: Where did you go to high school? around the most essential and unchanging elements
of the school, most notably, the mission statement and
Why is this question so relevant in St. Louis? Because charism, “Sharing the Love of the Heart of Christ.”
St. Louis is unique. Here, eighth graders have options. To achieve that goal, Cor Jesu embarked
Lots of options. For the girls, there are nine all-girl on a comprehensive brand refresh, a project
Catholic high schools from which to choose. the school had never before undertaken. COR JESU REBRAND
“They’re looking at all nine, thinking, ‘Can I see “We wanted everything to connect – the logo, the
myself here?’” said Colleen Smyth Dean ‘10, Cor Jesu’s images, the color palette, the language,” Weber said.
Director of Admissions. “And they’re doing the same “We wanted to have the elements and the guidelines
with countless other good public and private options.” so that everything we produce is undeniably Cor Jesu.”
One could argue that Cor Jesu stands out, and With the support of the administration, the team
stands on its own merits. The list of key differentiators put the project out to bid and four local agencies
is long: average ACT scores consistently at or over 30, submitted proposals. Through conversations,
dynamic classroom experiences, service and worship interviews and presentations, one stood out. In
opportunities, the Corporate Partners Initiative, the September 2019, Atomicdust signed on as Cor
Student Learning Center – and that’s just the start. Jesu’s branding agency and got to work.
“But how would families of eighth graders,
particularly those not familiar with the St. Louis high
school scene, know about any of that?” asked Abby MEET THE AGENCY!
Samel, Cor Jesu’s Director of Advancement. “The Atomicdust is a branding, web
dynamic has changed in this market over the last 10, design and digital marketing
agency based in St. Louis. Since
20 years. Word of mouth is, without a doubt, our best 2001, the agency has helped clients
advertising, but considering a transplant population solve problems through solid brand
and the number of students enrolled in parochial positioning, clear strategy and purposeful
schools shrinking, we have to find new and innovative design. Atomicdust serves clients across
ways to tell our story and reach these audiences.” industries while pursuing its mission, “To
know truth, to make beauty, to do good.”
“And in order to tell our story, all of us at Cor Jesu need They believe that every brand deserves
to know our story,” added Colleen Barry Weber ‘11, the chance to be amazing – regardless of
Director of Marketing and Social Media. the complexity of its market or industry.
Learn more at atomicdust.com

SUMMER 2021 Spirit Magazine 9