Page 14 - Spirit_Summer2021

Samel. “But, we’re not Starbucks. It will take time.”
For now, students are sporting t-shirts and masks with the new
logo. Pens and folders are scattered throughout the building. Drivers
might spot the new logo on a bumper sticker around town and the
Cor Jesu website is fully updated to reflect the new elements.
All new merchandise ordered for the school’s bookstore,
the Spirit Stop, will abide by brand standards.
We wanted new summer,” Weber said. “Next year, students will be able to order uniform
Looking ahead, “We’ll change out the flags on our light posts this
generations of polos with the new logo. But the gym floor, that may be a few years.”

young women to transition within four to five years. The cultural rollout, however, has
The physical rollout will take time, with the goal of a complete
feel reflected in already taken hold. Last spring, faculty members were incorporating the
the branding, words into their daily class prayers, and students, like Annie Ruffino ‘21,
found meaning in the words as they connected them with their
while keeping the experiences at Cor Jesu. At her last Cor Jesu choir concert, Annie read
core spirit that aloud her reflection on the song, “Bridge Over Troubled Water,” stating:
“Brilliance is not restricted to intelligence and reciting information
reminds alumnae memorized. But then, what is it? Throughout my four years here, I have
learned the true definition of brilliance. Maybe it’s simply saying ‘hi’ to
of the experiences
COR JESU REBRAND –BETH BENNETT, SENIOR DESIGNER, ATOMICDUST left out of CJ onto Gravois. It is knowing how to learn and unlearn, and apply
someone in the hallway, buying a friend Starbucks, or mastering how to turn
”
they loved.
lessons to life. As the song mentions, it is learning how to be a bridge over
troubled water for others around us.” (Read Annie's full reflection at right.)
“The feeling has always been there,” Weber said. “Now, we simply
have the words to describe it and the images to support it.”
Chargers and soon-to-be Chargers will see these words, colors and images
infused in many ways as they walk the halls of Cor Jesu – reminding them
that, at Cor Jesu, they are invited to shine their lights and discover their
own brilliance – all while striving to Share the Love of the Heart of Christ.

See the brand
come to life on
our redesigned
website!
corjesu.org

12 Spirit Magazine SUMMER 2021