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“It was amazing to see so much symbolism and intentionality
represented in one image,” Dean said. “As an admissions
director, it provides me a great benchmark from which to
share who we are at Cor Jesu with prospective families.”
Even the colors invite a deeper conversation: each of the
supporting colors comes directly from the front mosaic. school spirit!

I am still amazed at

“I am still amazed at how the products of this rebrand are so how the products
young and fresh and compelling, yet how touched I am by the of this rebrand are
symbolism as an alumna, myself,” said Weber. “It honors the school’s
history while appealing to the next generation of Chargers.” so young and fresh
That response was exactly what the agency had hoped to achieve. and compelling, yet
“We wanted new generations of young women to feel reflected
in the branding, while keeping the core spirit that reminds how touched I am
alumnae of the experiences they loved,” Bennett said. by the symbolism
Unchanged was Cor Jesu’s primary color.
“It is, was and ever shall be red!” smiled Weber. as an alumna,
But what shade of red? myself. ”
“From our very first tour of the grounds, we knew picking a red was a
priority,” Bennett remembered. “We landed on a vibrant cherry red that –COLLEEN BARRY WEBER '11, CJA DIRECTOR
would speak to the energy of the school, but paired it with a darker crimson OF MARKETING AND SOCIAL MEDIA,
red as a nod to the excellent education students receive at Cor Jesu.”
Every element connects to the tagline: Shine Bright. Be Brilliant.
“When everything came together, it felt like I was reading
an invitation,” Dean said. “Come to Cor Jesu. Shine at Cor
Jesu. Let us help you discover how you are brilliant.”
“Our students have a reputation for being achievers, that’s no secret,”
Weber added. “What spoke to us about this tagline, though, is its openness.
Pick your path to brilliance. Are you a brilliant friend? Are you a brilliant
artist? Are you a brilliant athlete? Great! All are welcome to shine here at CJ.”
Sr. Mary Grace Walsh joined as Cor Jesu’s president about halfway
through the project and was quick to offer her feedback and support.
“I knew it was bold from the first presentation,” Sr. Mary Grace
remembered. “Without sacrificing the virtue of humility, it felt like an
opportunity to stand up and own who we are. The feedback I have received
from other Apostles, friends and colleagues since we introduced it to
the larger community this spring has only solidified that impression.”
As intentionally as the brand elements came to
be, so too will be their rollout at Cor Jesu.
“I would love nothing more than to snap my fingers
and turn the brand over as quickly as Starbucks,” laughed

SUMMER 2021 Spirit Magazine 11